DIGITAL MARKETING COURSE STRUCTURE
MODULE 1: What is Digital Marketing And Its Importance?
Introduction to Digital Marketing
Digital Marketing Vs Traditional Marketing
Key Terminologies in online Marketing
How to Increase Online Visibility
Lead generation process
MODULE 2: Search Engine Optimization (SEO)
Introduction to Search Engine Optimization
How Google Search Works
Understanding The SERP
Crawling & Indexing
Keyword Research and Analysis in SEO
Types of Keywords in SEO
How to Find the Right Keywords
Best Keyword Research Tools
Competitor Website Keyword Analysis
SEO Fundamentals & Concepts
MODULE 3: On-Page Optimization
Title Tag optimization
Meta Data Optimization
URL Optimization
Internal Linking
301 Redirection
404 Error Pages
Content Optimization
Canonical Implementation
H1, H2, H3 Tags Optimization
Image Optimization
Landing Page Optimization
No-Follow and Do-Follow
Creating XML Sitemap
Robot.txt
SEO Initial Analysis Report
Content Writing Techniques SEO competitor analysis Report MODULE 4: Off-Page Optimization Link building tips & techniques Directory submission
Social bookmarking submission Blog commenting
Search engine submission
Web 2.0 submission
Image submission
Video submission
Ppt submission
Pdf submission
Classified submission
Business listing
Citations
Forum submission
Press release submission
Profile link creations
Question and answers
Article submission
Event submission
Guest blogging submission
Backlinks tracking, monitoring, and reporting
MODULE 5: Local Business Optimization Creating Local Listing in Search Engine
Verification of Listing
Reviews
Google Places Setup
Citations
MODULE 6: Major Google Algorithm Updates Panda
Penguin
Hummingbird
Pigeon
Mobilegeddon
RankBrain
Possum
Exact Match Domain
Payday
Fred
Google Penalties
MODULE 7: Google Ads
Introduction to Online Advertising and Google Ads Google Ads Account and Campaign Basics Google Ads Targeting and Placement
Google Ads Bidding and Budgeting
Google Ads Tools
Ads Type
Opportunities
Optimizing Performance
Bidding Strategies
Performance Monitoring
Search Network
Display Network
Video Ads
Shopping Ads
Tracking Script
Remarketing
Reports
MODULE 8: Video Creations and Image Editing How to make animated videos
How to make whiteboard videos
Image Editing
MODULE 9: Social Media Optimization (SMO) Introduction to Social Networking Sites Types of Social Networking Sites
Social Media Optimization Concepts
Facebook, LinkedIn,
YouTube, Instagram
Lead Generation Process
MODULE 10: Working with Popular SEO Tools MODULE 11: Social Media Marketing (SMM) Facebook Analytics
Facebook Advertising and Its Types in Detail Creating Facebook Advertising Campaigns, Payment Modes
MODULE 12: Email Marketing
What is Email marketing and why it is important? How to Find Email Addresses
Validation of Email Addresses
How to send Bulk Email without Tools
Tricks to deliver Mails in primary section
How to send Bulk Email with tools
How to fetch customer details?
How to create effective E-mailer
Tracking and measurement of Email campaigns How to do segmentation
Tips to Increase conversions
MODULE 13: Google Analytics
What is Google Analytics and how does it work? Understand Navigation Paths
Real-Time Monitoring
The Audiences report
Acquisition Report
Traffic Sources
Behavior Analysis
Content Reports
Visits and Visitors
Demographics
Goals and Sales funnels
MODULE 14: Google Search Console Adding site and Verifying site ownership Google Search Console’s Performance URL Inspection Tool
Search Console Coverage
Build and submit a sitemap
Speed report
Mobile Usability report
Sitelinks Searchbox
Security and Manual Actions
How to Set a Geographic Target
Links report
Crawl Stats
Managing owners, users, and permissions MODULE 15: Whatsapp Marketing How to Collect Phone Numbers for
marketing Whatsapp marketing strategies for your business Verifying your number Finding Best Whatsapp marketing
software Tips to Avoid blocking
issues
Good time of the day to send out messages MODULE 16: Affiliate Marketing
What is affiliate marketing
How to create an affiliate marketing website How to make money through affiliate marketing
MODULE 17: Creating an E-commerce website MODULE 18: Google AdSense MODULE 19: App Store Optimization (ASO) MODULE 20: How To Do Certifications Module 21: How To Build A Website
